If your target audience is under 34, Snapchat might be the perfect platform for your business-especially if you operate in the direct-to-consumer market. Source: Statista : Distribution of Snapchat users worldwide as of July 2021, by age and gender It’s clear that Snapchat firmly has a seat at the table of social media giants-even if its users’ demographic skews more toward the Millennial and Gen-Z cohorts. New features are at the forefront of what makes Snapchat a unique tool for business owners and regular users alike.

Nowadays, Snapchat gives you the power to record and share live videos, locate friends on an engaging map, experience augmented reality (AR), and much more. As of July 2021, the platform has 293 million daily active users-a growth of 23% year on year. And like Shakira’s hips, the Snapchat stats don’t lie. Snapchat is a visual social media platform where users can share fleeting pictures and videos.Īfter launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. With so many people spending more time online these days, whether it is for remote learning or working, streaming or just plain browsing – the web feature will make it easier for users to stay connected throughout the day.Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.

One of the safety initiatives they are launching is a unique privacy screen that hides the Snapchat window if you click away for another task. Notably, the team from Snap has stated that they have designed this web feature with privacy and safety in mind. We’re pleased that an important part of the Snapchat for Web experience has been created here in Australia and will be utilised by people all over the world.” With over 100 million Snapchatters making calls to their friends on Snapchat every month, we knew this was a critical element to get right. Ryan Thomas, who leads the Sydney based engineering group, said: “We’ve got a very talented team of local engineers who build Calling for Snapchat, and have extended this onto Snapchat for Web. A team of Snap engineers based in Australia took on a key role in developing the new web product.

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